Are you considering using Facebook groups to build your community? Think again. While Facebook may seem like a convenient and popular option, it’s not always the most reliable or effective platform for community building.
1. Lack of Ownership
One of the biggest issues with Facebook groups is that you don’t own the platform. Facebook can change the rules at any time or even shut down your group without warning. This puts your entire community at risk and can be devastating if you’ve put a lot of time and effort into building it.
2. Limited Customization
Facebook groups also have limited customization options. You’re stuck with the basic layout and design, which may not fit your brand or community’s needs. This can make it difficult to stand out from other groups and create a unique experience for your members.
3. No Control Over Content
Another issue with Facebook groups is that you have limited control over the content posted by members. While you can moderate the group and remove inappropriate content, you can’t control what members post or how they interact with each other. This can lead to conflicts or negative experiences for your members.
4. Lack of Privacy
Facebook groups are also not the best option for privacy. Members must have a Facebook account to join the group, and Facebook collects data from all interactions within the group. Members may not feel comfortable sharing personal or sensitive information in this environment, leading to a lack of engagement and trust.
1. Use a Dedicated Community Platform
A dedicated community platform, like Skool, is a better option for community building. You have full ownership and control over the platform, giving you the ability to customize it to fit your brand and community’s needs. You can also moderate and control all content and interactions within the platform, ensuring a positive and productive environment for your community.
2. Create a Membership Site
A membership site is also a great option for community building. You can create a more personalized experience for your members, offering exclusive content and resources, and have full control over the platform. Members don’t have to worry about their personal information being collected by a third party, making them feel more secure and comfortable within the community.
3. Join a Dedicated Community
If you don’t have the resources or desire to create your own community platform or membership site, consider joining a dedicated community already built. Joining a community like Start With Your Why can provide you with a supportive and engaged network of fellow coaches and consultants, without the hassle of building and managing your own community.
Now that you understand the importance of using a dedicated platform for community building, let’s explore the benefits of building a community.
1. Increased Engagement and Retention
By building a community, you can increase member engagement and retention rates. Members are more likely to be active and engaged when they feel a sense of belonging and community. This will build a loyal following and lead to increased retention rates.
2. Increased Revenue
A strong and engaged community can also lead to increased revenue. Members are more likely to purchase products or services from a business they feel connected to and supported by. Building a community can lead to new sales, increased customer loyalty, and repeat business.
3. Expanded Network and Opportunities
Building a community can also provide you with a valuable network of connections and opportunities. By connecting with other coaches and consultants within your community, you can expand your network and collaborate on new projects or business ventures. This can ultimately lead to increased success and growth for your business.
If you’re ready to start building a strong and engaged community, don’t rely on Facebook groups. Use a dedicated community platform like Skool, create a membership site, or join a dedicated community like Start With Your Why. With the right platform and strategy in place, you can build a successful community that will support your business for years to come.
